OPPORTUNITY –Planning to stay ahead of the curve, Partnership HealthPlan wanted to create a website that better reflected the communities they served, was more consumer-centric, and create a more efficient provider system. This prospect of crafting an online community that the members and HealthPlan were proud of was a terrific project.  

RESULT –Through a partnership with the plan Chief Information Officer, the Compliance Department, Member Services, Pharmacy, and the Medical Officer, we worked with focus groups to target member and provider needs. Creating a seamless style and functionality over all platforms, such as pharmacy benefits and provider login, creating a cohesive and straightforward design that kept usability and style at the forefront.  To keep the website consistent, specific sections were designed for new content, while things like log in and function areas were static for consistency.  The result was a high functioning and member-focused online website that everyone was incredibly proud of.