OPPORTUNITY –In order to support a new brand and style, CBHDA wanted to take staff photos that matched the stock photos in the printed materials and website.  This desire to create a seamless look was an opportunity to professionalize the image of the executive staff further.  

RESULT –Through a collaboration with photographers and digital designers, a style guide for photos and images was written and operationalized. Successful on-location photo shoots and post-session editing created a unified custom “stock photography” for external affairs projects.